Focus on a long-tail SEO strategy, and you’ll see more traffic and conversions. Decades ago, it was said, ”Content is King.” And it’s right! But today, content is not only king; it’s the emperor of all things in the digital realm. When it comes to SEO, everyone is focused on the same small handful of keywords.
But what if there was a way to rank for hundreds or even thousands of keywords? That’s where long-tail SEO comes in.
What Are The Long Tail Theory And The Long Tail Keywords?
Firstly remember long tail keywords are the key to ranking in today’s SEO landscape!
A long tail keyword is simply a keyword phrase that is more specific and usually longer than the more common, shorter keywords that people search for. Long tail keywords are great for SEO because they allow you to target a specific audience and rank higher in search engines.
For example, instead of ranking for the keyword ”shoes” you could try to rank for the long tail keyword ”women’s black running shoes size 8”.
While the latter keyword is much more specific, it also has less search volume than the former. However, long tail keywords are easier to rank for, and they can still bring you a lot of traffic.
Long tail keywords usually convert better because they are more specific, and the searcher is usually further along in their buyer’s journey.
How To Use Long Tail Keywords For Your SEO Strategy?
Now, it’s time to learn how to use them for your SEO strategy. Here are a few tips:
- Use long tail keywords in your titles and meta descriptions
- Use long tail keywords in your content
- Use long tail keywords in your alt tags
- Use long tail keywords in your URLs
- Use long tail keywords in your external links
Using long-tail keywords throughout your website can rank for a wide variety of keywords and get more traffic to your website.
Implement a long-tail SEO strategy today, and you’ll see a difference in your traffic and conversions!
What Are The Advantages?
There are numerous advantages of using long-tail keywords for your SEO strategy. Here are a few:
- Since they are more specific, long tail keywords are usually easier to rank than shorter, more general ones.
- There are usually fewer websites trying to rank for long tail keywords than for shorter, more general ones.
- Long tail keywords are more detailed than shorter keywords, which means they usually have a higher conversion rate.
- Long tail keywords allow you to target a specific audience and get them to your website.
- If you have a business that serves a specific geographical area, long tail keywords are a great way to rank higher in local search results.
If you’re not using long-tail keywords for your SEO strategy, you’re missing out on an excellent opportunity to increase your traffic and conversions.
Examples Of Long-Tail Keywords
For example, a long tail keyword like ”SEO tips” is more specific than just ”SEO.” A long tail keyword like ”SEO tips for beginners” is even more precise. And a long tail keyword like ”SEO tips for small businesses” is even more specific.
Regarding SEO, long tail keywords are the key to getting your content seen by the right people. By targeting these more specific keywords, you can rank higher in the search results and get more traffic to your website.
So, how do you find the right long-tail keywords for your website? Read on to find out.
Tools Used To Find The Right Long-Tail Keywords.
Here comes the find part. There are a lot of tools that you can use to find the right long-tail keywords for your website. Some of these tools are free, while others are paid. Here are a few of the best tools for finding long tail keywords:
- Google Keyword Planner: Google’s Keyword Planner is a great tool for finding long tail keywords. Just enter a few seed keywords and generate a list of related keywords.
- KW Finder: KW Finder is a great tool for finding long-tail keywords with low competition. Just enter a few seed keywords, generating a list of related keywords.
- Long Tail Pro: Long Tail Pro is a great tool for finding long tail keywords with high search volume. Just enter a few seed keywords and generate a list of related keywords.
- SEMrush: SEMrush is an excellent tool for finding long tail keywords with high search volume. Just enter a few seed keywords and generate a list of related keywords.
- Google Trends: Google Trends is a great tool for finding trending long tail keywords. Just enter a few seed keywords and generate a list of related keywords.
These are just a few of the best tools for finding long-tail keywords. There are many other great tools out there as well. Just do a quick Google search, and you’ll find many of them.
Tips To Build Seo Content Around Long Tail Keywords
The answer is simple and exciting at the same time. You can use long tail keywords to create SEO content that is both informative and engaging. Follow these steps, and you’ll be on your way to creating great content that ranks well in the search engines.
- Do your keyword research: Before you start writing, you must do your keyword research. This will help you find the right long-tail keywords to target.
- Write for your audience first: Don’t write for the search engines. Write for your audience first and foremost. This will help you create content that is both informative and engaging.
- Use your keywords strategically: Use your keywords throughout your content, but don’t overdo it. A good rule of thumb is to use your keywords 2-3% of the time.
- Promote your content: Once you’ve created your content, promote it. This will help you get more traffic and backlinks, which will help your content rank higher in the search engines.
By following these steps, you can create optimized content for long tail keywords and rank well in the search engines. So, what are you waiting for? Start writing!