Are you on the road to becoming a WordPress SEO Expert? Or do you love SEO and are ready to outrank your competition?
SEO game in the digital realm is continuously evolving, so keep up with the trends to maintain and improve your ranking. Think of SEO as a broader acquisition strategy that encompasses all the ways you can earn traffic from organic search results.
Like any other field, becoming an expert in WordPress SEO requires both theoretical knowledge and practical experience. Whether you’re starting from scratch or trying to sharpen your skills, we’ve put together a list of what you need to do to become a WordPress SEO expert.
Remember reading medical books won’t make you a doctor. You have to treat patients under an expert’s supervision to learn and improve. Similarly, reading SEO blogs and books won’t make you an expert. You must get your hands dirty and practice it yourself.
Let’s breakdown our list of what it takes to become a WordPress SEO Expert into 3 sections:
- Understanding Theory: You need to understand how search engines work and what role WordPress plays in SEO.
- Getting Technical: You need to have extensive experience implementing WordPress SEO best practices on real-world sites for optimal SEO results.
- The Financials: What’s the cost of hiring a WordPress SEO expert for your business?
Time to jump in!
What Is Seo Expert?
“SEO expert” is a blanket title for someone who practices optimizing a website for better search engine visibility. It’s a pretty broad job description that can encompass a lot of different things, from content marketing to keyword research to link building.
In general, an SEO expert is someone who knows how to improve a website’s ranking in search engine results pages (SERP). They do this by optimizing the website for certain ranking factors that search engines like Google use to determine which websites should show up for a given query.
What Are The Benefits Of SEO?
The benefits of SEO are numerous. By optimizing your website for search engines, you can:
- Drive more traffic to your website
- Get more leads and sales from your website
- Improve the user experience of your website
- Boost your brand awareness and credibility
- Stand out from your competition
Why Is WordPress Important For SEO?
WordPress is a popular content management system (CMS) that powers millions of websites around the world. It’s used by small businesses, large enterprises, bloggers, and everyone in between. One of the reasons WordPress is so popular is because it’s relatively easy to use, and it has a lot of features that make it ideal for building websites.
Another reason is that WordPress is SEO friendly. This means that WordPress websites can rank high in search engine results pages (SERP), which can lead to more traffic and more business.
Steps To Become An SEO Expert
Follow these steps to become an SEO expert:
Understand How Search Engines Work
If you want to become an SEO expert, the first step is to understand how search engines work. At a high level, search engines are like giant libraries that index billions of pages on the internet.
When you type a query into a search engine, it uses its algorithms to match your query with the billions of pages in its index and ranks them based on relevancy and popularity.
The goal of an SEO expert is to influence the ranking of a website in search engine results pages (SERP) by optimizing the website for certain ranking factors.
Get Hands-On SEO Strategies And Concepts
Once you understand how search engines work, it’s time to get your hands dirty and learn some SEO strategies and concepts. There are a lot of different SEO strategies and concepts out there, so it’s important to choose a few that you want to focus on and master.
Some of the most popular SEO strategies and concepts include keyword research, link building, content marketing, and on-page optimization. The best approach is to follow SEO blogs and books to learn new strategies and concepts and then practice them on your website or a test website.
Choose The Right SEO Tools
There are a lot of different SEO tools out there, and it’s important to choose the right ones for your needs. Some popular SEO tools include Google Analytics, Google Search Console, Moz, and ahrefs. Each of these tools has its strengths and weaknesses, so it’s important to choose the ones that will be most helpful for your needs.
Understanding Algorithms
Do you know Google and other search engines frequently update their algorithms? As an SEO expert, it’s important to keep up with these algorithm changes and understand how they impact your website’s ranking. One way to do this is to follow SEO blogs and forums, which will often announce algorithm changes and discuss their impact.
Another way is to experiment with your website to see how different changes impact your ranking.
Get In Web Coding
Are you familiar with HTML, CSS, and other web coding languages? As an SEO expert, it’s important to have at least a basic understanding of these languages, as they can impact your website’s ranking. If you’re not familiar with coding, there are a lot of resources that can help you learn, such as Codecademy and W3Schools.
Maintain A Long-Term Perspective
SEO is a long-term game, and it’s important to maintain a long-term perspective when working on your website. This means that you shouldn’t try to game the system or make short-term changes that will have a negative impact in the long run.
Instead, focus on making changes that will positively impact your website’s ranking in the long term. This could include things like creating high-quality content, building natural backlinks, and improving your website’s user experience.
Remember Authority & Relevancy Is Everything!
SEO is all about authority and relevancy. The two go hand-in-hand. An authoritative website is respected by others in its industry, while a relevant website is closely related to the topic.
To rank highly in search engine results pages (SERPs), you need to have both authority and relevance. This means that you need to have a website that is respected by others in your industry and that is also relevant to the keywords that you’re targeting.
How Much Does An SEO Expert Earn?
The average salary for an SEO Expert is $75,000 per year. However, this varies depending on experience, location, and other factors. The bottom line is that if you want to become an SEO Expert, you need to be prepared to put in the work.
- You need to have a strong understanding of SEO concepts and strategies.
- You need to be able to use the right tools to get the job done.
- You also need to be able to code, and you need to be familiar with algorithms.
If you’re willing to put in the work, you can become an SEO Expert and earn a good salary. Did you find this guide helpful? Do you have any questions about becoming an SEO Expert? Let us know in the comments below! And if you’re interested in learning more about SEO, check out our other SEO guides.