Do you want to know all about SEO on WordPress? Or, perhaps you want to be a pro at optimizing your website for better search engine rankings!
Getting your business WordPress website live doesn’t mean it will appear in your client search results! SEO is the next magical word every website owner hears to increase website traffic.
But you may sink like a stone if you don’t know where to start with WordPress SEO. So, keep reading to get started on the right foot!
What Is WordPress?
WordPress is a content management system (CMS) that allows you to create a website or blog from scratch without learning to code. It is the easiest and most popular way to create a website and powers over 39.5% of all websites on the internet!
While WordPress is a fantastic platform with endless possibilities, it can initially be overwhelming. Before getting in more details, let’s understand the magical SEO.
What Is SEO?
SEO is all around optimizing a website for Google search results. The goal is to get higher web traffic levels and improve the site’s visibility. It has three main parts:
- On-Page SEO includes all you do ON your website to help you rank higher, such as your website content and structure, title tags, and meta descriptions.
- Off-Page SEO refers to all the things you can do OFF your website to help you rank higher, such as building backlinks and social media.
- Technical SEO refers to all the things you can do on the technical side of your website to help you rank higher.
3 Reasons Why Is SEO Important For Your Business Website
It’s no secret that ranking higher on Google can help you win more customers and grow your business. But how exactly SEO does that? Here are three main reasons:
- SEO increases the visibility of your website: The higher you rank on Google, the more likely people are to find your website.
- SEO builds trust and credibility: People perceive your business as more credible and trustworthy when you rank higher. This is because Google only shows the best results at the top!
- SEO drives qualified traffic: When people search, they are looking for a specific thing. This means ranking for the right keywords helps get qualified traffic.
Why Use WordPress?
When it comes to SEO, WordPress is one of the best content management systems (CMS) out there. With it:
- You can easily optimize your website’s structure: With WordPress, you can easily add tags and categories and change permalink’s structure to make your website more SEO-friendly.
- You can add plugins to help with your SEO: Many WordPress plugins help with keyword research, creating XML sitemaps, and even optimizing your website for voice search.
- You can easily create fresh content: WordPress makes it easy to add new blog posts and pages to your website, which is great for SEO. Google loves fresh content, and WordPress makes it easy to add it.
How To Build A WordPress Site?
Now that you know all about WordPress and SEO, it’s time to learn how to build a WordPress website!
Resource For Your Website WordPress
You will have to arrange for your domain name and hosting. These annual fees will give you a unique address on the internet (www.example.com) and provide space for your website.
Use A Dedicated SEO Plugin
A great way to ensure your WordPress website is SEO friendly is to use a dedicated SEO plugin. Yoast SEO and Rank Math take top space regarding WordPress’s most popular SEO plugins.
Both plugins help you optimize your website’s title and description, add XML sitemaps, manage your website’s breadcrumbs, and much more. While both plugins are great, Yoast SEO is a bit more user-friendly, while Rank Math has more features. So it comes down to personal preference.
WPSEOPlugins is a website that offers you many perfect plugins at low prices to be able to write in a seo perspective and greatly improve your results. The advice is to try it!!!
The Concept Of Keywords
Before optimizing your website for Google, you need to know what keywords people search for. Think of the keyword as any word or phrase someone types into Google when looking for something.
When a woman is looking for a new pair of shoes, she might type in ”women’s shoes size 8.” If you sell women’s shoes, you want to ensure your website comes up when people search for that keyword.
Incorporated Internal And External LINKS
Good authority linking shows Google your website is credible and trustworthy. When you link to other websites, use keywords as your anchor text (the clickable text that goes to the other website).
Suppose you were linking to a website about women’s shoes; you would want to use the keywords ”women’s shoes” as your anchor text.
Not only should you link to other websites, but you should also link to other pages on your website. This is called internal linking, and by creating an internal links network, you can pass on ”link juice” to your most important pages.
Use Tags And Categories
Using WordPress, you can easily optimize your website’s structure using tags and categories. Categories are like broad topics for your blog posts, and tags are specific keywords for each post.
For example, if you have a blog post about ”women’s shoes.” You would want to put that blog post in the category ”shoes” and tag it with keywords like ”women’s shoes,” ”shoes for women,” and ”women’s footwear.”
Back To You
Now that you know all about WordPress and SEO, it’s time to put what you’ve learned into practice. Start by doing keyword research, then incorporate those keywords into your website’s content.
Be sure to use tags and categories and link to other websites (both on your website and off). Follow these tips to start optimizing your WordPress website for Google. And once you start getting more traffic, use Google Analytics to track your progress. Thanks for reading, and good luck!