Looking for ways to rank your website higher? Or attempting SEO! The ultimate goal is the same: More traffic, More Growth.
If you want to rank your website to be successful, you need to ensure it is properly optimized for search engines. Including meta descriptions and keywords in your WordPress site’s code is a crucial component of search engine optimization (SEO).
What are meta descriptions and keywords?
These are short pitches for your pages, telling people what the page contains and why it’s worth checking out!
Meta descriptions are the short text that appears below your page title in the search engine results pages (SERPs). Google considers the meta description as the description for the webpage. It helps the search engine to understand what the page is about. In addition, it helps the users to quickly decide whether they should click on the link or not. While Keywords, on the other hand, are the words or phrases you want your content to rank for in the search engine results pages. They are the most important aspect of any site because they help people find your content.
Your keywords should match the words that people use to find your content. Therefore, you should use the right keywords that people use when searching on the internet. These keywords help the search engine to find out the right content.
Why are Meta Descriptions and Keywords Important for SEO?
Meta descriptions and keywords are important for SEO WordPress because they help search engines understand your content and index it accordingly. By adding relevant keywords to your meta descriptions, you are more likely to show up in the search engine results pages for those keywords.
Helps you get more clicks
Meta descriptions are like a mini ad for your page. A well-written meta description can help convince people to click on your result over someone else’s.
You can have a higher chance of ranking on Google if you use an engaging meta description. It is also important for this section to include keywords so that people who search your site know exactly what they’re looking at when clicking through from the SERPs.
Informs Search engines about your page
Meta descriptions and keywords give search engines a better understanding of your page’s topic and help them index your content accordingly.
In addition, meta descriptions play a role in helping users decide whether to click on your result or not. A well-written and relevant meta description can entice users to click on your result, even if you are not in the top spot.
How to add meta keywords and meta descriptions in WordPress?
So far, we have understood how important Meta Descriptions and Keywords are; it’s time to learn how to add them to WordPress.
Adding Meta Keywords and Meta Descriptions in WordPress is a simple process. You can either do it manually or use a plugin. We will show you some methods.
Method 1: Adding Meta Keywords and Meta Descriptions in WordPress Manually
Adding Meta Keywords and Meta Descriptions in WordPress is a simple process. You could do it manually by editing your theme’s header.php file.
- To edit the header.php file, go to Appearance > Editor from your WordPress dashboard.
- On the right side, there is a list of theme files. Click on the Header (header.php) file.
- This will open the header.php file in the editor. Look for the Meta Keywords section and add your Meta Keywords.
- After adding your Meta Keywords, look for the Meta Description section and add your Meta Description.
- Save your changes, and you are done.
Method 2: Adding Meta Keywords and Meta Descriptions in WordPress using a Plugin
Adding Meta Keywords and Meta Descriptions in WordPress using a plugin is the easiest method. We recommend using the SEO by Yoast plugin. It is the most popular SEO plugin for WordPress, with over 12 million active installs.
- As the plugin is installed and activated, click on SEO from your WordPress dashboard. This will take you to the General Settings page of the plugin.
- On the General Settings page, scroll down to the Meta Keywords section.
- Here you can add your Meta Keywords. After adding your Meta Keywords, scroll down to the write Meta Description section.
To improve your content score, add the keyword you want to rank for in Yoast and scan through posts. Add that target key phrase into titles or headers of relevant articles so it can show up when Google scans them!
Method 3: Adding Meta Keywords and Meta Descriptions in WordPress using a Theme
If you use a theme with built-in SEO options, you can easily add Meta Keywords and Meta Descriptions from your WordPress dashboard. Most popular WordPress themes have this feature. To add Meta Keywords and Meta Descriptions, go to Appearance > Theme Options from your WordPress dashboard. It will take you to the theme options page, where you can add your Meta Keywords and Meta Descriptions.
How To Add Keywords And Meta Descriptions To Individual Posts?
You only need a few clicks in the WordPress post editor to add metadata to your blog posts. Once there are several options for editing and updating content on any page or entire site (depending). An SEO-labeled meta box is located on the right side of the post editor. This is where you can add SEO Keywords, meta descriptions, and other data to any post or page.
If you don’t see the SEO meta box, click on the Screen Options tab at the top of the page and check the box next to SEO. Once the meta box opens, scroll down to the Meta Keywords section. Here you can enter a list of keywords, separated by commas. Scroll down a bit further to the Meta Description section. This is where you can add a short description of the post.
When you’re finished, scroll down and click the Update button to save your changes.
Back to you
Never ignore keywords and meta descriptions because they can greatly impact your website’s search engine ranking. And by taking the time to add them in WordPress, you can improve your chances of showing up at the top of search engine results pages. So, what are you waiting for? Start adding keywords and meta descriptions to your WordPress site today!