{"id":1941,"date":"2023-01-07T10:01:38","date_gmt":"2023-01-07T10:01:38","guid":{"rendered":"https:\/\/wpseoplugins.org\/?p=1941"},"modified":"2023-01-12T10:15:04","modified_gmt":"2023-01-12T10:15:04","slug":"why-add-keywords-and-meta-descriptions-in-wordpress","status":"publish","type":"post","link":"https:\/\/wpseoplugins.org\/blog\/seo\/why-add-keywords-and-meta-descriptions-in-wordpress\/","title":{"rendered":"Why add keywords and meta descriptions in WordPress?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Looking for ways to rank your website higher? Or attempting SEO! The ultimate goal is the same: <strong>More traffic, More Growth.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to rank your website to be successful, you need to ensure it is properly optimized for search engines. Including meta descriptions and keywords in your WordPress site&#8217;s code is a crucial component of search engine optimization (SEO).<\/span><\/p>\n<h2 id=\"hd_rsowu31xu\"><b>What are meta descriptions and keywords?<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1955 alignleft\" style=\"width: 266px;\" title=\"meta descriptions keywords\" src=\"https:\/\/wpseoplugins.org\/wp-content\/uploads\/2022\/08\/wiruva9o_meta-descriptions-keywords.png\" alt=\"Uncategorized, meta descriptions keywords\" width=\"1080\" height=\"150\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are short pitches for your pages, telling people what the page contains and why <strong>it&#8217;s worth checking out!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta descriptions are the short text that appears below your page title in the search engine results pages (<strong>SERPs<\/strong>). Google considers the meta description as the description for the webpage. It helps the search engine to understand what the page is about. In addition, it helps the users to quickly decide whether they should click on the link or not. <\/span><span style=\"font-weight: 400;\">While Keywords, on the other hand, are the words or phrases you want your content to rank for in the <strong>search engine results pages.<\/strong> They are the most important aspect of any site because they help people find your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your keywords should match the words that people use to find your content. Therefore, <strong>you should use the right keywords<\/strong> that people use when searching on the internet. These keywords help the search engine to find out the right content.<\/span><\/p>\n<h2 id=\"hd_1qqvgamrd\"><b>Why are Meta Descriptions and Keywords Important for SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Meta descriptions and <strong>keywords are important for <a href=\"https:\/\/wpseoplugins.org\/seo\/all-about-seo-on-wordpress\/\">SEO<\/a><\/strong><a href=\"https:\/\/wpseoplugins.org\/seo\/all-about-seo-on-wordpress\/\"> <strong>WordPress<\/strong><\/a> because they help search engines understand your content and index it accordingly. By adding relevant keywords to your meta descriptions, you are more likely to show up in the search engine results pages for those keywords.<\/span><\/p>\n<h3 id=\"hd_mld9mvs4z\"><span style=\"font-weight: 600;\">Helps you get more clicks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meta descriptions are like a mini ad for your page. A well-written meta description can help convince people to click on your result over someone else&#8217;s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have a higher chance of ranking on Google if you use an engaging meta description. It is also important for this section to include keywords so that people who search your site know exactly what they&#8217;re looking at when clicking through <strong>from the SERPs.<\/strong><\/span><\/p>\n<h3 id=\"hd_uqokbrcaz\"><span style=\"font-weight: 600;\">Informs Search engines about your page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meta descriptions and keywords give search engines a better understanding of your <strong>page&#8217;s topic<\/strong> and help them index your content accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, meta descriptions play a role in helping users decide whether to click on your result or not. <strong>A well-written and relevant meta description can entice users<\/strong> to click on your result, even if you are not in the top spot.<\/span><\/p>\n<h2 id=\"hd_d3zyumq92\"><b>How to add meta keywords and meta descriptions in WordPress?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we have understood how important Meta Descriptions and Keywords are; it&#8217;s time to learn how to add them to WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding Meta Keywords and Meta Descriptions in WordPress is a simple process. You can either do it manually or use a plugin. We will show you some methods.<\/span><\/p>\n<h3 id=\"hd_rjpzruek8\"><span style=\"font-weight: 600;\">Method 1: Adding Meta Keywords and Meta Descriptions in WordPress Manually<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adding Meta Keywords and Meta Descriptions in WordPress is a simple process. <strong>You could do it manually by editing your theme&#8217;s header.php file.<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To edit the header.php file, go to Appearance &gt; Editor from your WordPress dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>On the right side<\/strong>, there is a list of theme files. Click on the Header (header.php) file.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">This will open the header.php file in the editor. Look for the Meta Keywords section and add your Meta Keywords.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>After adding your Meta Keywords<\/strong>, look for the Meta Description section and add your Meta Description.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save your changes, and you are done.<\/span><\/li>\n<\/ol>\n<h3 id=\"hd_03ky20c8s\"><span style=\"font-weight: 600;\">Method 2: Adding Meta Keywords and Meta Descriptions in WordPress using a Plugin<\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1964 alignright\" style=\"width: 290px;\" title=\"method 2: adding meta keywords meta descriptions wordpress plugin\" src=\"https:\/\/wpseoplugins.org\/wp-content\/uploads\/2022\/08\/43ih1zrc_method-2-adding-meta-keywords-meta-descriptions-wordpress-plugin.png\" alt=\"Uncategorized, method 2: adding meta keywords meta descriptions wordpress plugin\" width=\"550\" height=\"179\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adding Meta Keywords and Meta Descriptions in WordPress using a plugin is the easiest method. We recommend using the SEO by Yoast plugin. It is the most popular SEO plugin for WordPress, <strong>with over<\/strong><\/span><strong> 12 million active installs.<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As the plugin is installed and activated, click on SEO from your WordPress dashboard. This will take you to the <strong>General Settings page of the plugin.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the General Settings page, scroll down to the Meta Keywords section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here <strong>you can add your Meta Keywords<\/strong>. After adding your Meta Keywords, scroll down to the write Meta Description section.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>To improve your content score<\/strong>, add the keyword you want to rank for in Yoast and scan through posts. Add that target key phrase into titles or headers of relevant articles so it can show up when Google scans them!<\/span><\/p>\n<h3 id=\"hd_xw1rtk0pw\"><span style=\"font-weight: 600;\">Method 3: Adding Meta Keywords and Meta Descriptions in WordPress using a Theme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you use a theme with built-in SEO options, <strong>you can easily add Meta Keywords and Meta Descriptions<\/strong> from your WordPress dashboard. Most popular WordPress themes have this feature. <\/span><span style=\"font-weight: 400;\">To add Meta Keywords and Meta Descriptions, go to Appearance &gt; Theme Options from your WordPress dashboard. It will take you to the theme options page, where you can add your Meta Keywords and Meta Descriptions.<\/span><\/p>\n<h2 id=\"hd_3ziwgdenh\"><b>How To Add Keywords And Meta Descriptions To Individual Posts?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You only need a few clicks in the WordPress post editor to add metadata to your blog posts. Once there are several options for editing and updating content on any page or entire site (depending). <\/span><span style=\"font-weight: 400;\">An SEO-labeled meta box is located on the right side of the post editor. This is where you can <strong>add <a href=\"https:\/\/wpseoplugins.org\/seo\/seo-keywords-meaning-how-to-find-and-choose-them\/\">SEO Keywords<\/a><\/strong>, <strong>meta<\/strong> <strong>descriptions<\/strong>, and other data to any post or page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t see the SEO meta box, click on the Screen Options tab at the top of the page and check the box next to SEO. <\/span><span style=\"font-weight: 400;\"><strong>Once the meta box opens<\/strong>, scroll down to the Meta Keywords section. Here you can enter a list of keywords, separated by commas. <\/span><span style=\"font-weight: 400;\">Scroll down a bit further to the Meta Description section. This is where you can add a short description of the post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re finished, scroll down and click the <strong>Update button to save your changes.<\/strong><\/span><\/p>\n<h2 id=\"hd_7b2df4vaf\"><b>Back to you<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Never ignore keywords and meta descriptions because they can greatly impact your website&#8217;s search engine ranking. And by taking the time to add them in WordPress, you can improve your chances of showing up at the top of search engine results pages. So, what are you waiting for?<strong> Start adding keywords and meta descriptions to your WordPress site today!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for ways to rank your website higher? Or attempting SEO! The ultimate goal is the same: More traffic, More Growth. If you want to rank your website to be successful, you need to ensure it is properly optimized for search engines. Including meta descriptions and keywords in your WordPress site&#8217;s code is a crucial &#8230;<\/p>\n<a href=\"https:\/\/wpseoplugins.org\/blog\/seo\/why-add-keywords-and-meta-descriptions-in-wordpress\/\" class=\"read-more-link\">Continue reading <span class=\"screen-reader-text\">\"Why add keywords and meta descriptions in WordPress?\"<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a>","protected":false},"author":1,"featured_media":1961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why add keywords and meta descriptions in WordPress? - Wordpress SEO Plugins<\/title>\n<meta name=\"description\" content=\"Looking for ways to rank your website higher? Or attempting SEO! The ultimate goal is the same: More traffic, More Growth. 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